«SALES SCHOOL»
Online - twice a week from 18:00 to 20:00
Groups up to 15 people
Course duration 3 months
About the course
The IPP Sales School -
is a permanent online school where you can hone your sales skills and techniques, develop practical skills and reach a new professional level.
The sales school is:
- Skills to sell easily, expensively and with pleasure.
- Development of sales techniques that increase conversion at each stage.
- Professional knowledge aimed at successfully closing a deal and building long-term relationships with the client.
- Formation of an internal psychological focus on primacy and achieving results.
- The foundation that combines business logic and human psychology.
- Unlocking your own leadership potential.
Our course is a combination of the experience and a team of trainers’ knowledge and experts who have proven the prefomance of all the tools in practice and included the best of them in our training program.
Our lecturers are experts in psychology, sales and negotiation, with many years of experience in leading companies.
Teachers
Mikhail
Iryna
Igor
Natalia
Nataliia
Olexander
Our training program is based on actual cases and includes 3 formats:
Theoretical and practical modules.
You will master effective sales tools and gain intimate knowledge that will take you to a new level of mastery.
Group practical sessions.
Practicing sales techniques in a team. Learn how to interact with clients confidently, revealing their needs, close deals.
Book Club.
You will strengthen your professional skills by systematically learning the best tools of sales leaders.
The program is designed for:
Sales managers
who want to become leaders in their field.
Heads of sales departments
who want to improve the performance of their team.
Entrepreneurs
who understand that every employee who serves a customer can become a successful salesperson.
Experts
who want to master sales skills to successfully promote their product.
As a result of the training, you will be able to:
Opportunities don’t happen. You create them.
The sales school consists of two levels:
Basic
at this level you will systematise your existing knowledge and practice basic skills to the point of automaticity. You will form a solid foundation for successful results in sales.
Professional
designed for experienced sales professionals who face complex negotiations every day and require additional tools and skills to achieve maximum results.
The Book Club
Is a space for those who aspire not only to read books, and also to apply the knowledge gained in their daily work. Our meetings are an opportunity to learn key sales techniques and analyse their application in practice.
Here you can exchange experience with like-minded people, develop together with industry professionals and find new solutions for your business.
Basic group
Duration of the course: 3 months
- A sellers' market and a buyers' market.
- The company's operations and clients' interests
- What does it take to comply the rational and emotional needs of your customers?
- How the roles of buyer and seller are distributed.
- The psychological state of the seller.
- Customer psychotypes.
- Preparing for contact with the client. Meeting arrangement. Differences between a live meeting and a phone conversation or communication via messengers and social networks. Stages of the conversation.
- The words "stimuli" and a beginning that leads to a dead end.
- Words that help to arouse interest in conversation and purchase.
- Techniques for identifying the need (Funnel, SPIN). Principle of operation, features of use.
- Types of questions and strategies for collecting information.
- Creating customer needs from scratch.
- Presentation Technique (CPE). Principle of operation, features of use.
- Rules of persuasion.
- Methods of argumentation and rhetoric.
- Self-presentation skills (public speaking)
- Types of objections and their origins.
- How to respond to objections and what is behind them?
- Objections and doubts. Differences and ways of working.
- Techniques for dealing with objections. How it works and how to use it.
- Stress management and self-support.
- Psychological aspects of price negotiations.
- Comparison price and value.
- Ways to justify the price. Facilitating the client's decision-making.
- Post-sales service. Ensuring long-term cooperation with the client. Techniques for collecting feedback.
- Tools for collecting recommendations.
Professional group
Duration of the course: 3 months
- Fundamentals of non-verbal perception, principles of success in observation.
- Gestures, reactions and body movement.
- Analysis of mimicry and facial expressions.
- Signs of stress and distress.
- Objections through non-verbal cues.
- Poses that demonstrate commitment to closing the deal.
- Analysis of appearance and its impact on perception.
- How appearance reflects the client's value system and inner world.
- The impact of colours, fabrics, lines and accessories on perception.
- Self-presentation through clothing and appearance.
- The art of self-presentation. Types of presentation (self-presentation, negotiation and public presentation)
- Manage your audience with your voice. Work with voice modes.
- Precise language: removing linguistic flaws.
- Access to large clients. Features of the first contact and establishing communication.
- Working with VIP clients. Maintaining and expanding cooperation.
- Establishing loyalty factors in cooperation with large customers.
- Fundamentals of communication psychology.
- Leader's mindset.
- The psychology of money.
Pricing
Basic package
Duration: 3 months
Professional package
Duration: 3 months
Sales management is not a job, it’s a lifestyle.
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